Name On Logo: East Side Commons
Our Slogan
No Slogan
What we do
Renovation and rebranding of old shopping mall (formerly "Brookings Mall") into a commercial mixed-use center with grocery, retail and office tenants.
Industry: Miscellaneous
Things to communicate through the design
1. New and improved
2. Location identification for tenants
3. Distinction/Professional
The target audience
Town of 22,000. College town South Dakota St. Univ. with about 9,000 students in Brookings, South Dakota. Effort to change the current 1979 image of the center to a new 2011 image with construction renovation and name change. Most people consider the current "Brookings Mall" as an old mall that has never changed. This is why it is very important for this name and logo/branding change.
We like these fonts, colors and style
The new design of the building is more to the conteporary side, but can not forget that we are in South Dakota. The exterior colors will be in the earth tones with a couple of bold accent colors (currently not decided), there will also be metal used on the exterior of the building. Must have a icon/image that correlates to the name of the center, to be used thoughout the property on a large and small scale.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
