Name On Logo: Phony Balony
Our Slogan
No Slogan
What we do
Faux Meat delicatessen, providing vegetarian and vegan alternatives to meat products and meals. Grocery/Eatery.
Industry: Retail
Things to communicate through the design
1. sense of humour
2. Quick and easy
3. Quality
The target audience
18-50, Vegetarians/households containing vegetarians, downtown Toronto, middle-upper middle income, environmentally, socially and health conscious, all genders and orientations, left of centre mindset.
Fake meat eaters, who need a consistent and reliable retail venue.
We like these fonts, colors and style
Base idea is a cartoon baloney loaf who looks slightly shifty(trenchcoat, hat, shady expression). "Phony Balony" is both the name of the company, and the character(he IS Phony Balony). Colors should be fairly neutral. The true baloney casing color is non-negotiable. Simple cartoon style, limbs on baloney are optional but preferred, no pants please! No preference on font. Character and company name should not be intertwined, as well, logo needs to be easily convertible to black and white. Keep it lighthearted and have fun guys!
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Apr 13, 2011
Any ideas outside of the description are welcome, if you have a different take on Phony Balony, by all means enter it.
