Name On Logo: Fitness Infinity
Our Slogan
No Slogan
What we do
Fitness INFINITY is a company focused on sports performance, resistance training, cardiovascular training, stress relief and overall energy improvement. To further enhance the experience of our clientele, we provide weekly bootcamps (indoor and outdoor), Boxing, Kick Boxing, Running groups and many other fitness related activities to assist you our clients in getting to their goals. The training is innovative and effectively intense as our objective is to improve upon and push the body, in a healthy and safe manner, past the breaking point in order to see the results we so ardently desire to see.
Industry: Sports & Recreation
Things to communicate through the design
1. Energy
2. Motivation
3. Results
The target audience
We want to target a younger to mid aged crowd (18-65), male and female in the financial district, college grads, all lifestyles.
*For the athlete it should give them a sense that we can take their performance to the highest level
*For the person who has been sedentary it should spark feelings of energy and youth
*For the soccer mom it gives her the energy to get through her daily duties without exhaustion.
The background or current status of a person doesn't matter, whatever it is they want to achieve, we have the solution. We're thinking above and beyond.
Fitness INFINITY is for anyone who is willing to step to the plate and accept the challenge that comes with seeing enhancement and an improved skill set.
We like these fonts, colors and style
*It needs to look sleek, strong, and lean (giving off the impression of muscle mass)
*Images to have a strong, sporty, and energetic feel
*One of the major (and unique) components to what we do is incorporate our boxing background, we may be interested in logos that make this aspect stand out (but aren’t too assertive or dominating)
*It needs to attract a diverse clientele: gender, athleticism, economic status.
*Colors we prefer are Black, Red, Dark Purple, Royal Blue
*We encourage all ideas, but had one that I might like to see, around the logo you'll see figures (both men and women) doing different exercises like Deadlifts, Box jumps, Lunges, Squats, Boxing, etc. to show variety; these figures should be smaller so it doesn't take from the logo. But this is just one of the thoughts I thought might be interesting, but I will leave it to your expertise...
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Apr 12, 2011
Hi Designers!!!
Thank you for all of your creative energy
With 1 day left in the competition, we have been inspired by your work and had 1 final concept idea should you want to tackle it for the logo.
Many of you are using different figures in your logos, which got us thinking. Our main trainer is well known and we believe he will really contribute bringing a lot of clients to our company. If there were logos that had a main figure resemble our trainer/founder (whether cartoonized or not) then we could significantly increase our marketability in our logo alone (and it would also reflect our diversity to our clientele).
We have uploaded two of his photos above the entry area.
As always, we are so appreciative of your time and work product. We look forward to seeing all of your designs.
Thank you!
Fitness Infinity.
