Name On Logo: Psiquê
Our Slogan
Clínica Terapêutica (required)
What we do
The "Clínica Terapêutica Psiquê" is a Brazilian clinic offering psychological treatments accessible to all social classes.
Industry: Medical & Dental
Things to communicate through the design
1. Modernity
2. Seriousness
3. Trust
The target audience
The main target of the clinic is any person in need of psychological treatment with seriousness and commitment.
We like these fonts, colors and style
Colors should be a combination of modern, happy and vivid colors: red, purple and blue.
The font must be straight and linear. Cursive and calligraphic fonts should be avoided.
The concept should be fairly simple. We suggest to avoid glare and excessive gradients. Precedence for something professional, commercial and clean.
The symbol of psychology should be used. The symbol should be stylized and modernized without losing its characteristics. The symbol should be colored in the way suggested and with the colors suggested above.
The design should be iconic, but inseparable from the slogan.
We could cite hundreds of examples, but I will mention a few we like:
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Among many others ...
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Mar 31, 2011
Corrections on the briefing:
Colors MUST be a combination of modern, happy and vivid colors: red, purple and blue.
The font must be straight and linear. Cursive and calligraphic fonts must be avoided.
The concept MUST be fairly simple. We suggest to avoid glare and excessive gradients. Precedence for something professional, commercial and clean.
The symbol of psychology must be used (mandatory). The symbol should be stylized and modernized without losing its characteristics. The symbol MUST be colored in the way suggested and with the colors suggested above.
The design MUST be iconic, but inseparable from the slogan.
