Name On Logo: PuraVida
Our Slogan
Move.Eat.Evolve.
What we do
We are a natural health and fitness company.
We strive to help people retain optimal health, lose weight or
maintain healthy weight, overcome and manage stress through training
in natural movement patterns, nutritional therapy and tension release
and restorative massage.
Our natural movement philosophy has links to the 'natural method'
promoted by Georges Hébert in the 1950s, and the kettlebell training
used by the Russians since the 1700s, as well as functional boxing and
barefoot running.
Using natural movement we aim to correct posture, improve clients
performance in all sports from a functional point of view, reduce
injury and promote overall good health.
Our nutritional therapy is based loosely on the Paleo diet, sourcing
food from as natural a source as possible and eating real food based
on our requirements as animals and reducing exposure to harmful
chemicals and substances present in the too common processed foods
common to us today. Our dietary advice is client specific and tailored
to meet each clients individual needs and address each and every issue
a client may present.
We use massage to alleviate stress, tension and emotional blockages
that may be present, known or unknown to the client. Our muscles
often retain an emotional 'footprint' that can be released through
deep manipulative work, this can lead to a great unburdening sensation
for the client. We also use massage to assist our clients to reach
their physical potential in a shorter space of time. We work from the feet to improve flexibility and reduce injury risk, and work to relax and
release typically tight shoulders, hips and legs through deep tissue
work and reflexology.
We provide training in one to one or group sessions in london for
ongoing support for clients who are looking for a change in lifestyle
or just a way to keep fit and healthy, and holidays in Europe for an
in depth intense session that will change the way clients feel about
their health and their potential for life.
Industry: Sports & Recreation
Things to communicate through the design
1. primal natural methods to destress and get fit and healthy
2. energy, vitality and wellbeing
3. a life changing education in diet, exercise and lifestyle
The target audience
stressed out executives who are looking for a way to feel better, age range: mid late 20's - mid late 50s, both sexes, those who have money but no time, our product is a 'prehab' for stressed out individuals who live a manic life and want quick and easy fixes for health, weight management and lifestyle improvement.
We like these fonts, colors and style
we are aiming for something natural, modern and dynamic.
we dont want to appear to hippyish or 'vegan' as our target audience are serious professionals who are looking for inspiration outside of their job. We also need to encompass all aspects of our company, diet, fitness, massage, private training and group holidays.
There may be another word after PuraVida for some of these, eg PuraVida Escapes, so the logo should alllow for this.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
