Name On Logo: Canadian Contractor Direct (acronym
Our Slogan
Giving builders an unfair advantage
What we do
Canadian regional building design and resource centers chosen by contractors because we provide the ultimate combination of quality, value and style.
Note that we have a second and separate market in women where they are the ones largely making the decisions with regard to home design and renos and our open and bright design centers are women friendly and easy.
Industry: Construction
Things to communicate through the design
1. Stability and strength
2. Accessibility and ease of using us
3. Value
The target audience
1. Contractors and builders who are looking for a cost advantage in constructing large home developments
2. Separately, middle aged women who make home design and reno choices.
We have a reduced selection of building material choices but a unique central purchasing model that allows for a significant cost advantage while making it easy.
We like these fonts, colors and style
Gray and orange seem to be colors that appeal for us with regard to the contractor/developer segment.
For women, we're open but green feels good.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
