Name On Logo: MoneyEQ
Our Slogan
know your financial character
What we do
We host an online financial service for both consumers and credit providers. MoneyEQ is the consumer side of the service. MoneyEQ – is a interactive web application that determines your financial character after completing 10 questions. Your financial character describes your likely financial behaviour based on your relationship with money and emotional state of mind. It then allows like financial characters to interact with each other providing advice and warnings on what did or did not work for them. We have played on nursery rhymes in order to define financial characters to ensure a non offensive description. The 4 characters are Humpty Dumpty, Ensy winsy Spider, Teddy Bear and Twinkle little Star.
Industry: Miscellaneous
Things to communicate through the design
1. Fun
2. Modern
3. This is a service that will help you.
The target audience
Target audience is mostly anyone who would be interested in finding out what their financial character is. It also includes but is not limited to people who want some advice on their debt and spending patterns. Please also note that after the contest is done we would like to change the text slightly and make the look a bit more corporate to target our corporate users.
We like these fonts, colors and style
We would like to use the following fonts and colors in the logo to tie it back to our coporate identity:
Font: Insignia for the name and Univers 45 Light for the slogan or any other writing.
Colors: A mixture of Navy (Pantone Solid Coated 540 C) and Green (Pantone Solid Coated 376 C). Navy should be the dominant color.
Our design will be used on
(Web) (Print Media)
