Name On Logo: Carmel Car and Limousine Service
Our Slogan
The World's Car and Limousine Service
What we do
Carmel provides service in over 250 major cities around the world. It also has a very large presence in the New York City area. Carmel offers limousine / black car services to and from destinations in the greater New York City area including Connecticut, New Jersey, Pennsylvania, and Westchester County. A great deal of service is to and from NY metro area airports. The company offers great convenience to the traveling public by providing on-time luxury service at a reasonable price. As of 2009 Carmel Car and Limousine Service proudly holds the title of being the largest limousine service in the world.
Industry: Service Industries
Things to communicate through the design
1. Elegant yet simple
2. Smart
3. Reliable
The target audience
Carmel is a car and limousine service for a value-oriented decision maker both consumer and business customer. Carmel is looking to appeal to US and worldwide audience. Our target client has an income of above $50,000 USD. More than a third has incomes over $125,000 USD. The company is looking to appeal to a consumer who is looking for a nicer car experience when comparing to a taxi, especially for a private trip to and from the airport, but at a cost that is closer to taxi than a high-end limousine service. Professionals in metro areas who are frequent fliers are one of the most desirable customers.
We like these fonts, colors and style
We are mainly looking to freshen up and revamp the existing logo while keeping to the spirit and primary yellow and red colors of the current logo. The idea is to give our logo a face-lift. Existing logo is attached.
Our design will be used on
(Web) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Mar 10, 2011
We are looking to change the existing logo in a way that will make it look more modern yet be a reminder of the old logo - Carmel is only being rejuvenated, not replaced"
No need for car picture - if want to add words, let it be "The world's car and limousine service" or "We'll be there for you"
