Name On Logo: Freeflow
Our Slogan
No Slogan
What we do
Freeflow is an innovative coaching method which offers a more natural, dynamic and progressive approach. It questions the more outdated traditional way of coaching and shows how new approaches can accelerate learning and performance.
The Freeflow Centre for Coaching & Training Excellence trains people in the freeflow method through many practical games, excercises and tools which provide fascinating, effective learning experience. It enables people to develop greater self-awareness, overcome weaknesses and improve performance.
Industry: Service Industries
Things to communicate through the design
1. The Freeflow brand
2. The Unique Coaching process
3. The natural/energy approach
The target audience
There are sets of target audience:
1. Sports - Players, Coaches, Clubs
2. Education - Lecturers, Students, Teachers, Universities/Schools
3. Business - Managers, Executives, Trainers, Employees
We like these fonts, colors and style
We would like to see originality, simplicity and energy in the logo. Maximum of 3 colours can be used. We do not want sports to be explicitly represented in the logo, although some subliminal connection in some cases would be admisable. Keep it as neutral as possible.
In a nutshell, the logo should convey instantly the art and science of a unique coaching approach.
See attachment
"The font style used in 'Sharp' is having a kind of movement. Same style can be applied for 'Flow' in Freeflow."
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Mar 7, 2011
To give some specific information on the expectation of the logo:
1. Use colour combination of like red, black and white (or) blue, black and white.
2. We want a bigger logo in the shape of circular, spherical or spiral.
3. Font needs to be bold and have a dynamism. It should show some movement and flow.
4. Logo and 'Freeflow' text should be gelled together.
Additional info:
Freeflow represents a natural flow, which means there is no end point or barriers. So the shapes which have distinct ends cannot be used in the logo. To be more precise, shapes like triangle, rectangle, squares, cannot be used and shapes like circle, sphere, spiral can all be used.
We expect the size of the logo to be big so that it portrays energy and authority in the business values.
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Use the font in caps.
