Name On Logo: Signature of Sweden
Our Slogan
No Slogan
What we do
We are determined to offer everyday clothing and apparel to the American consumer market through innovative scandinavian design.
We envision the feeling of our brand to be similar to "J.Lindeberg" and "Tiger of Sweden".
Industry: Retail
Things to communicate through the design
1. Style and Class
2. Simplicity
3. Quality
The target audience
Young American urban men and women between 18 and 35 years old that seek a classic simple look yet luxurious. People who are confident enough to be sophisticated, yet curious enough to be fashionable.
We like these fonts, colors and style
No colors are really excluded, but the logotype has to look good also in black & white. We are looking for a simple, yet fashionable design. We want the logotype to represent a clean Scandinavian classic look.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Feb 24, 2011
We are very grateful and truly appreciate all the efforts put into the creation of our logotype so far. To help you understand even better what we are looking for we would therefore like to share a few more pieces of information with you.
We would like our logo to be built up by a symbol together with the name of the company written in a nice font. In the future we hope that the symbol even if used separated from the name of the company should be strong enough in itself to trigger an association with our brand. Think of examples such as the crocodile in Lacoste, the horse in Polo Ralph Lauren, the diamond in Volcom or the JL in J.Lindeberg.
We are however not so keen on using any of the typical traditional Swedish symbols such as Vikings, Dala Horses, Maypoles or similar folk culture attributes. For obvious reasons and remembering our WWII history, designs based on two plain crossed "S" can also be hard to associate with anything other than just that.
Our brand will focus on European fashion design and accessories and we need a logo which captures all of that but in a simple way.
Further inspiration:
The company was founded by two brothers (who also happens to be born in the zodiac sign of the twins). They grew up in Stockholm, Sweden but later migrated to the United States. Their ambition is to bring European design influences into the everyday life of the American society. Attributes such as simplicity, style, functionality, design and luxury are all words well describing the vision and ambition of this brand.
