Name On Logo: Desert River Event Rentals

No Slogan

Desert River is a wholesale company for quality European lifestyle products, based in Dubai since 2004 and targeting the Gulf countries. Have a look at [Login to view URL] and you’ll see what we do.



Our current logo is square shape with a ‘desert + river’ in it, in orange and grey colours. I will call this the existing logo from here on, for avoidance of misunderstandings.



We also run an Event Rental division under the Desert River name, and now want to differentiate the two. So today, we require a new logo for Desert River Event Rentals which will be used for brochures, websites, business cards etc.



Our event rental business is stylish, funky, quality-driven, contemporary and innovative (look at all the lit funky products we offer!), so nothing classic or boring. We’re not a bank!



We focus on the high end of the market with unique products, i.e. designer bars, seating, decorative lighting. We do not rent out ordinary tables, chairs, cutlery etc. so we are in a niche market. Our service is excellent with on-time-every-time deliveries, impeccable products and our logo has to reflect this.



We are thinking of colours being silver and ice-blue, but this is not set in stone. We also like black and purple. We feel that metallic colours would work well to give our logo and edge or funky touch to it, but correct us if wrong.



Definitely not orange as that is already used on our existing logo.



We like fonts with a modern look; the one we use in all printed material is ‘verdana’. We don’t like fonts that are too playful, look like they are hand written, or are difficult to read – and ideally it should have a little of a corporate or at least a highly professional look to it. I mean, we are in the events business, but we’re not the man with the balloons!

Industry: Events

1. Quality service and products

2. 2. Contemporary stylings: we’re different and rent out items that no one else has

3. Innovative, fresh yet classy

Corporates, event departments

Event organisers

Other rental companies

Private individuals that splash out on adding a stylish touch to their events





Because I feel it’s a little complicated, I’ll just recap in easy steps what we require:

1/ We are starting with a new logo for our Event Rentals division. The company name is Desert River, the Event Rental parts has to somehow hang onto/underneath it. For example, if we were to start “Desert River Dry Cleaning” tomorrow, the “Dry Cleaning” element would have to fit into the same logo technically speaking.

2/ We have tried simply adding the ‘Event Rentals’ part underneath our existing logo, but that does not work and distorts the cleanliness of the square logo. Hence we have to go for a revised Desert River logo.

3/ We want to maintain some sort of similarities with the existing logo like the ‘desert and river’ graphic. Having said that, the look of the graphic can be changed if you feel like it.

4/ In the future, we plan to also update the existing logo because we feel it is getting outdated: too squarish, the orange is like TNT orange, the letters RIVER do not outline nicely and it looks somewhat dated. So please keep this in mind as the winner might be asked to also re-do our existing logo to be aligned with the new winning Desert River Event Rentals logo. Naturally, we would pay for your work of bringing the two logo’s in line again as a next step.

5/ So in short, you can start working from our existing logo, put ‘Event Rentals’ in it and revise until it looks cool, or you could do a whole new logo and surprise us with something ubercool.

Feel free to come with something different. The reason we choose Desert River as our company name in 2004 is that we wanted to be different, yet still have a reference to the Middle East region with its deserts.

We like designs with a hidden symbol, like FedEx, but understand those are not easy to make.

We don’t like generic circles, shapes or swooshes that don’t mean anything.

Also, we don’t like that the capital letters like the D and the R would together form some kind of graphic or logo.

We do like modern stylish lettertypes. We do not necessarily need to have any capitals in the names, if that fits the design better.

Logo should be clean & crisp and usable on a white background

We would also need a b/w version for fax etc.



All in all, a somewhat lengthy brief but the creative out there will know what we’re trying to achieve! Thank you.

(Web)  (Print Media)  (Mugs & Tshirts) 

Hello from the Middle East, and yes we're still alive!

Here's a bit more input as some of the designs are unfortunately not what we had in mind:

- we don't want orange colour.
- we don't want uppercase, so only use sentence case or lower case. Having desert river without caps could make it more elegant/modern.
- If you choose a font in bold, make sure it does not become too masculine/dominant.
- in some logos the 'river' looked more like a road/highway.
- non non-descript shapes/forms please.
- some have a retro look. We personally LOVE retro looks, but can it be combined with a modern styling, look and feel? Who knows...
- The out-of-the box designs have excited us most we must admit, so go for a WOW! logo and, contrary to what we said in the brief, no need to hold on too much to our existing logo.

Thanks so far for your submissions - we look forward to getting some great designs in!

Warm regards-
Michiel, Desert River