Name On Logo: maxifoot
Our Slogan
No Slogan
What we do
Soccer media Meaning of our brand:
- maxi (from maximum) carry out the idea of full/complete/whole/general/important
- foot (from football) directly links to EUROPEAN SOCCER
We are two fans of soccer who have managed the website
[Login to view URL] for several years. Its a media (content) website with many articles and news, results, etc...
We are working on a new design for our website and we need a new logo to help us developping a new identity (more PROFESSIONNEL) for our brand.
Industry: Media
Things to communicate through the design
1. professionalism / seriousness (of our informations)
2. present-day (not too old)
3. a little side pleasure (not too fun, but a little pleasure because european soccer is a game).
The target audience
Our audience is men (90%), mainly 25-45 (50%).
Our target is firstly soccer fans but we also want to acquire a professional and high quality brand image in order to convince marketing directors and advertising agency to buy advertising on our website (and we hope they will love to associate their products to our brand).
We like these fonts, colors and style
GOAL AND STYLE ******************************************************
1- Our logo need on few seconds (at the outside) to grab the viewers attention (instant inpact)
2- A font-based logo (a dynamic type treatment that is - if possible -
unique to our company) OR an iconic logotype (a logo text that includes a little graphic - or abstract - representation of what company does).
3- Dimensions of the height = approximately 3 times the width (e.g. 300x100, 600x200, etc...)
4- The text maxifoot should AT LEAST represent 70% of the total logo lengths (e.g. 70% of the heigh OR 70% of the width). So, if you have an icon with the name, it need to be maximum 30% of the total heigh or width.
5- We have no preference between uppercase/lowercase
THE WINNER LOGO ******************************************************
- The most important part of our logo project is the design itself (and no the color). But to continue, 2 (or 3) colour tones (with a blue dominant). For exemple : white and blue, or white and blue and an other third little color (an other blue, or hot contrast color).
Like we said, the MAIN element is the text maxifoot (so the typeface should be clear/legible, quite simple, bold and as DISTINCTIVE as possible). You will take very carefull at the typeface of the logo. Its the MOST important.
- Our logo needs to reproduce at a variety of different sizes - particularly on the smallish side.
- We also need a quality black and white version that can reproduce as a halftone greyscale, or in the cases of low-resolution BW reproduction, a linear version
MISTAKE THINGS ***********************************************************
- No graphic or illustration logo
- No playersoccer or ball too much identifiable (if you choose one, not easy that result reach the goal !)
- No Shoes/foot
- No mirror effect, shadows, glows, lens flares for the creation (it may be only better for the futur and temporary).
Thanks for your job :-)
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
