Name On Logo: ChefsXP.com
Our Slogan
NO MARKUP DELIVERY
What we do
ChefsXP.com aka ChefsXpress delivers restaurant food. We have 100+ participating restaurants and we deliver their food to customers homes using our motobike team.
Customers can place orders on our website
[Login to view URL] or by calling our call center.
Food arrives within 45-60 minutes to customers homes.
THIS CONTEST IS FOR THE DESIGN OF "NO MARKUP DELIVERY". This is not a contest for the design of the ChefsXP.com logo.
Industry: Service Industries
Things to communicate through the design
1. EASY
2. CONVENIENT
3. CHEAP (than competitor)
The target audience
Our target audience are people who:
- wish to eat at home but are bored with fast food
- are price conscious and know the price of food from their local restaurant
- they are single and/or people & families living in apartments and condominiums that do not wish to go through the hassle of cooking for themselves and prefer the convenience of ordering out from the local restaurant (and having the food delivered to the doorstep)
We like these fonts, colors and style
THIS CONTEST IS NOT FOR THE DESIGN OF THE CHEFSXP LOGO BUT A DESIGN FOR THE "NO MARKUP DELIVERY" slogan and emblem/motif.
Again, please note very carefully, this is not a contest for the logo of ChefsXP.com (attached), but it is the design contest for the slogan and motif/emblem/mascot and the words NO MARKUP DELIVERY.
The NO MARKUP DELIVERY logo & emblem will be used together with the original ChefsXP.com logo (as an attachment or add-on to the ChefsXP logo)
NO MARKUP DELIVERY means that ChefsXP deliver restaurant food to customers at the same price as what the food would sell at the restaurant (ie. menu prices). Our company does not add prices to restaurant food (known as 'mark-up') but we charge customers a delivery fee. That's why we use the slogan "NO MARKUP DELIVERY"
On the other-hand, our competitor charges a 'mark-up' which means that our competitor would charge a more expensive price for each dish that is being ordered than the menu prices at the restaurant (as well as add a delivery fee on top).
For example, a restaurant menu will show $7.50 for a cheeseburger. ChefsXP no markup price is $7.50 but our competitor price for the same burger and from the same restaurant will be $11 . .
The NO MARKUP DELIVERY & mascot or emblem design must convey the difference of MARKUP vs NO MARKUP clearly.
The NO MARKUP DELIVERY design should incorporate a graphic, emblem, logo or mascot to convey this point.
Colors to use must compliment the ChefsXP.com logo (attached) and, in general, should be a combination of red, white with a third color: orange, blue or any other color (orange is preferred).
Logos that I like are Burger King, McDonalds, Dominos Pizza
Our design will be used on
(Web) (Print Media)
