Name On Logo: FanDNA
Our Slogan
No Slogan
What we do
FanDNA is a tool that provides a rich profile of fans. Who are the fans of Cameron Diaz, Tom Brady and Usher? With FanDNA, not only will you know who these fans are, but you will learn so much more - from the social networks they frequent to the other media they consume to the products they prefer to purchase. FanDNA also powers a unique matching algorithm which helps determine the best alignment between celebrities and brands.
Industry: Media
Things to communicate through the design
1. FanDNA is empirically derived
2. FanDNA matches celebrities and brands
3. FanDNA provides the richest consumer profile of fans
The target audience
FanDNA is largely a B2B service that provides a currency for celebrities and brands to transact efficiently. It is also a measure of the factors that make up fandom and which are the most influential in impacting consumer behavior. Because FanDNA data has broad consumer appeal, the brand must have consumer appeal
We like these fonts, colors and style
consumer appealing colors and shapes; rounded, vibrant colors, but not too cartoonish that it won't appeal to b2b clients
Our design will be used on
(Web) (Print Media)
