Name On Logo: Running On Sun
Our Slogan
Use the sun to power your life
What we do
Runing On Sun (runningonsun.com) explores and celebrates powering your life with solar energy. The site will catalog experiences, link to resources, and offer support to people who want to go solar, especially by linking their electric vehicles to their solar power systems. The site is also about living with less energy, derailing consumerism, and enjoying more of life. Make a move OUT of oil dependency and INTO an all-electric, solar powered car!
Industry: Home & Garden
Things to communicate through the design
1. ENERGY - Brightness, fun and family
2. LOVE - Helping nature and the earth
3. SUN - Connecting you car and home to nature
The target audience
This audience is smart, fun and energetic. They care about the earth and are ready to take action to help nature survive. They are probably into new technologies.
The logo should appeal to men and women - it could have an appeal to families.
Age target:16-45
Income: 75K+
Education: college educated
We like these fonts, colors and style
The full logo package should also include runningonsun.com somewhere, in a way that I can take it off when needed.
Logo should look great on a car like the attahed (see uploaded image).
I would like to see several spin-off icons that go with the logo.
The design should be:
easily identifiable - something that is lively
readable from a distance
contain something that could become an icon (like the twitter icon); or include an icon in the package
works in black and white
clean, modern font
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
