Name On Logo: Cotton Tree Philanthropy
Our Slogan
No Slogan
What we do
CTP is a for-profit entity providing strategic advice to philanthropists, businesses, and non-profits/NGOs, working to address Africa's socio-economic and environmental problems with innovative and sustainable solutions. CTP provides clear roadmaps on how my clients can invest their resources in way that they can see measurable results. On the one hand we provide technical assistance to local NGOs operating on the continent to help them operate more effectively; We also help small and medium size businesses grow by partnering with philanthropic or venture investments; On the other hand we provide a clear strategy for philanthropists/investors to execute projects/programs -- new and existing. We facilitate collaborative partnerships - public/private around international development.
Industry: Non-Profit
Things to communicate through the design
1. Business approach
2. Sustainability and Impact- solutions oriented
3. Strong presence and knowledge of Africa (Subsaharrran Africa)
The target audience
Philanthropists who are often business people; Corporations with a Social Responsibility focus; NGOs and Nonprofits; Humanitarians and activists who especially care about Africa's poverty and social injustice issues, but recognize the continent's potential and wealth of knowledge and resources.
We like these fonts, colors and style
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The name Cotton Tree comes from a famous tree in the Capital City of Freetown, in Sierra Leone, West Africa. It's where the founder is from. It's a huge baobab tree that has been there since the 1700's. Check the link above. It demonstrates deep roots in Africa and a huge blossom which connects to the global north - developed world. This tree image is about wisdom and strength( the knowledge about philanthropy which is our business). I would like to see it incorporated in the design if it works. Earthy tones would work. Not to serious but recognizable. The full name is long so I'm not too sure about too heavy typed face. It definitely needs to communicate some African-esque feel to it.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
