Name On Logo: Fabulous Hillcrest
Our Slogan
eat shop play stay
What we do
A neighborhood association that promotes Hillcrest -- an urban and hip community of San Diego, CA -- as the place to go to eat, shop, play and stay.
Industry: Events
Things to communicate through the design
1. Hillcrest is urban.
2. Hillcrest is lovable.
3. Hillcrest is where you should be.
The target audience
18 - 45 years of age, males and females, both straight and gay, well educated with an individual income of over 40k a year, want to spend money in bars, restaurants and boutiques, are progressive and LGBT friendly
We like these fonts, colors and style
clean and modern font like a century gothic or a segoe
reds, blacks, white (these are the colors of our neighborhood street sign that says "Hillcrest" -- and the contrasted with a pop color (we've been using neon green, but are open to others). we want something that the community will hang on to and embrace as a representation of 'Hillcrest as Fabulous' hence fabulous Hillcrest
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
