Name On Logo: Civali
Our Slogan
No Slogan
What we do
We are a start up apparel company that specializes in creating custom fit clothing for the masses. Our primary focus is on jeans. We aim to deliver fashionable, affordable jeans in a timely manner to our customers. Please keep in mind that this will be an actual store with an online presence as well.
Industry: Retail
Things to communicate through the design
1. A brand that fits in with CK, A&F, Express
2. Simplicity/Memorable
3. Appeals to both genders
The target audience
We're targeting the masses, particularly people between the ages of 18-45. The closest competitor would most likely be Express. We do not wish to convey that we offer custom fit clothing or anything such as that, we want the customer to discover this themselves!
We like these fonts, colors and style
The ideal logo will utilize a simple, yet memorable design. The color of the text should be a dark/semi-dark red. We really like what Calvin Klein did with their "CK" logo. We'd prefer to focus on the text, we are not really looking for pictures or graphics but we'll keep an open mind! Please keep in mind this brand will be the equivalent of Express or Calvin Klein. Please see the attachment for some ideas.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Jan 24, 2011
Thank you all for the designs so far! As an update, please make sure that the text is easily readable and that Civali is not separated into two words. Also, I would like to avoid the Roman-look and would prefer to keep the slash between the A.
