Name On Logo: Cabaret Detroit

Stories told in song

We produce nightclub concerts in which singers, accompanied by a pianist, perform songs from the American Songbook (George Gershwin, Irving Berlin, Cole Porter), Broadway and occasionally contemporary composers. The space is very intimate and sophisticated. The performers are usually female -- about 75% of them. Our business has nothing to do with the "Cabaret" movie and Broadway show. This is NOT a strip club!

Industry: Entertainment

1. This experience will make you feel sophisticated

2. You are special: One of a few people who appreciate this art form

3. The only other place you can experience something like this is in New York

Age 40+. Interested in theater and the performing arts and have the disposable income to enjoy them (household income over $25,000). Located in southeastern Michigan. Decision maker likely to be female.

I think of this with dark, cool tones: Black, gray, midnight blue, silver. The graphics might have a 1930s-1940s feel. Think of movies like Top Hat or others set in the 30s and 40s featuring glamorous stars in beautiful gowns and men in tuxedos, drinking champagne.

Here are some New York cabarets: [Login to view URL] [Login to view URL] [Login to view URL]

(Web)  (Print Media) 

I see many entries in other contests that include a graphic image. While I don't rule out such entries, don't be afraid to submit just a typeface treatment.

Also ... in many cases, we will use the logo in conjunction with the nightclub where we are performing. So sometimes we will want to say "Cabaret Detroit at the Stork Club," for example.

Several submissions have used a man's hat (derby or top hat). Don't forget that the singers are more often female than male, so the hat motif doesn't really communicate the product.

I'm seeing entries that use gradation or a glow. They're attractive, but that effect may make it harder for me to match the edge when using those logos in print or on the web.