Name On Logo: Haiku Jewelry
Our Slogan
No Slogan
What we do
Haiku creates artisan jewelry. Pieces primarily comprise semiprecious gemstone, metal and/or glass beads, and I create a wide range of styles. Current collections include Wink (fun, bright, whimsical), Yin (earthy, bold), Shimmer (sparkly, evening), Gleam (muted gold, Ancient Egypt-inspired), Seaside (beach-inspired materials and colors), and Grace (classic day and evening).
Industry: Retail
Things to communicate through the design
1. Simple, natural elegance
2. Artisanship
3. Elemental beauty
The target audience
Most clients are highly-educated/successful professional women in their 30s and 40s (and their significant others).
I'm currently selling in Northern California, although I'll be launching a website soon and plan to substantially broaden my market.
We like these fonts, colors and style
I'm open to suggestion and hope that the preferences detailed below will inspire you, not limit you!
I like Papyrus and similar art-y fonts (Ereshkigal, Fable, Garamold). Nothing too italicized; must be easy to read.
My initial logo mockup was a capital 'H' in Papyrus with a simple graphic of a bracelet wound around it, and the name 'Haiku Jewelry' justified against the inside bottom of the right vertical bar of the 'H'. I liked the idea, but my execution was terrible. I don't want to include any photographic imagery in the logo, but I would like to incorporate a simple graphic suggestive of a piece of jewelry. I'd like to stick to near-white and earthy colors, ashy browns and/or warm greys (pearl, cinereous, dark lava, seal brown, umber, taupe etc.)
Despite the company's name, the aesthetic of my work isn't Japanese; the name was inspired by the elemental, simple, natural force and themes of Haiku poetry. Any design that captures that feeling would be perfect. Elements of simple Japanese brushwork (in the graphic) might work.
Our design will be used on
(Web) (Print Media)
