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Haiku Jewelry Logo Design Contest
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Last Seen Thursday, April 26

Design Contest Brief

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Company Name: Haiku Jewelry
Our Slogan
None
What We Do
Haiku creates artisan jewelry. Pieces primarily comprise semiprecious gemstone, metal and/or glass beads, and I create a wide range of styles. Current collections include Wink (fun, bright, whimsical), Yin (earthy, bold), Shimmer (sparkly, evening), Gleam (muted gold, Ancient Egypt-inspired), Seaside (beach-inspired materials and colors), and Grace (classic day and evening).
Industry: Retail

Things to Communicate Through Our Design
1. Simple, natural elegance
2. Artisanship
3. Elemental beauty

Target Audience
Most clients are highly-educated/successful professional women in their 30s and 40s (and their significant others).

I'm currently selling in Northern California, although I'll be launching a website soon and plan to substantially broaden my market.

We Like These Designs. (fonts, colors, style)
I'm open to suggestion and hope that the preferences detailed below will inspire you, not limit you!

I like Papyrus and similar art-y fonts (Ereshkigal, Fable, Garamold). Nothing too italicized; must be easy to read.

My initial logo mockup was a capital 'H' in Papyrus with a simple graphic of a bracelet wound around it, and the name 'Haiku Jewelry' justified against the inside bottom of the right vertical bar of the 'H'. I liked the idea, but my execution was terrible. I don't want to include any photographic imagery in the logo, but I would like to incorporate a simple graphic suggestive of a piece of jewelry. I'd like to stick to near-white and earthy colors, ashy browns and/or warm greys (pearl, cinereous, dark lava, seal brown, umber, taupe etc.)

Despite the company's name, the aesthetic of my work isn't Japanese; the name was inspired by the elemental, simple, natural force and themes of Haiku poetry. Any design that captures that feeling would be perfect. Elements of simple Japanese brushwork (in the graphic) might work.

Our Design Will Be Used On
Web,  Print Media, 

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Country Flag United States
Contest Holder
Joined: Jan 16, 2011
Posted On January 22, 2011
 Designers,

Thanks again for all of your great work. Just a reminder that depictions of faceted jewels/diamonds etc. aren't likely to be do well, since I don't use them in Haiku jewelry.

Also an apology to all-- I was reorganizing submissions earlier today and 'eliminated' a bunch of designs, thinking they would simply drop off the page and streamline my decision-making process. I didn't realize that they'd be identified as rejects on the page. None of these were poor designs-- they simply weren't appropriate for the company. I restored the designs, but if you were notified of the status change or just happened to see it, please accept my apology for any insult... none was intended!

-Karen

Country Flag United States
Contest Holder
Joined: Jan 16, 2011
Posted On January 18, 2011
  Very impressive submissions so far-- my initial reactions and some additional guidelines:

1) I tend to prefer neutrals, but a pop of color might work (thank you to those of you who are trying this). I'll probably gravitate toward more muted colors, though. I'd be interested in seeing designs incorporating the color green (again, just a touch...).

2) For this logo, I'm definitely leaning away from bubble/bloated/puffy letters.

3) I almost never use precision-faceted jewels or precious stones, and I don't make engagement rings or anything of that sort, so graphics depicting those things aren't really representative of my product.

Thanks again! Karen

Contact
US flag United States
Since: May 8, 2009
Posted On January 16, 2011
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