Name On Logo: Mearhoff Insurance Agency, Inc
Our Slogan
"Service Beyond the Contract"
What we do
Our corporation is a 3rd Generation family owned independent insurance agency. Serving Pennsylvania and New Jersey for over 60 years focusing on Personal Auto, Homeowners and Commercial Insurances. Agency represents over 30 top insurance companies in the US including Travelers, Progressive and Ohio Casualty.
Current owner is 31 with sales force under 40, we are focus on building from the foundation that past generations have established. Current owner is looking to modernize logo with a sleek, crisp look to attract internet buyers and service existing customers via the web.
Industry: Financial & Insurance
Things to communicate through the design
1. Experienced yet approachable
2. Energetic and Passionate
3. Modern, Fresh & Clean Look
The target audience
Our target audience is fairly broad spectrum of clients, ranging from the weathly and successful businessowner or executive to fresh out of college, recently married and purchasing their first home.
Our logo contest will focus on revamping our website to also attract the young professionals 26-36 years old that are internet driven as well. Even customers with credit or driving issues are targeted.
Our agency also insures alot of independent small business owners ranging from a fine dining restaurant to local contractors.
Our current slogan is "Service Beyond the Contract" and thanks to 2nd Generation owner, Lee A. Mearhoff who loved the movie "Top Gun"---"Top Gun in all Insurances" is also used. Our current logo can be seen on our website at
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I think our current logo confuses consumers--- they may think we specialize in insuring airplanes which sends wrong message. We our open to building upon Fighter Jet or scraping it all together.
We like these fonts, colors and style
Please visit our website
[Login to view URL] for current logo(F-18 Hornet) and color. The jet does not have to be incorporated into logo, that was our past logo---it could be tweeked or removed all together! Agency is open to any color; however, I am looking for sleekness and something that represents a new generation of ownership.
Our current logo does use blue which we like but we are open to suggestions. BE CREATIVE!!!
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
