Name On Logo: Avotra Ltd

Access to Intelligent Supply (not sure we need this in the logo but it should give you a sense of what we want the logo to convey)

Transport Logistics: We would like to be the global brand for transport services worldwide – Taxi, Car Service, Courier, Movers – anything that involves getting you or your things from A to B, anywhere in the world. It is a service that will allow you to book any transport service you need online, by telephone or through a smartphone app.

Industry: Internet

1. Universal

2. Style / Contemporary / Simple

3. Technology

Our target audience is worldwide, unisex individuals 18+ (B2C) and multinational companies requiring any transport service.

We intentionally made up a word for the company as we would like this new word to become part of the vocabulary for booking a taxi, car, etc. We like the fact that it begins and ends with the same letter and we like the inverted angle that we can play with the A and the V.

We need it to be EASY TO REMEMBER.

Eventually we would like to place this logo or a subset of it on all of the vehicles under our system – like the Mac Apple, the M from McDonalds, the CC from Chanel, the H from Hilton, the bull from Merrill Lynch, the umbrella for Citigroup, etc.

Here are some of the ideas we want to convey:
Unique
Universal
Reliable
Comfortable
Safe
Personalized Service
Well trained and professional
Consistent service
Efficient
Faster to book and get a ride
Reduces your carbon footprint
Technologically advanced
Perfect communication

Colors: We are open to your imagination but have been playing with BLACK, and WHITE coupled with METALLIC ACCENTS (SILVER, BRONZE, GOLD) to give the emphasis on personal service…. Not committed to anything though.

IMPORTANT: IDEA OF SERVICE IS MORE IMPORTANT THAN VEHICLE THEME

(Web)  (Print Media) 

We do not want the Ltd extension on the logo just the company name Avotra