Name On Logo: Barrie Athletic Club
Our Slogan
No Slogan
What we do
We are a high end health and fitness club. We offer squash, yoga, fitness and a social atmosphere for our members to enjoy.
Industry: Sports & Recreation
Things to communicate through the design
1. Health and Fitness
2. High End
3. Social Atmosphere
The target audience
Our target audience is male and female professionals ages 25+. We are looking to attract men and women who will enjoy a clean friendly atmosphere with more ammenities that would be willing to pay a higher than average membership fee.
We really promote the concept that why join a gym when you can belong at a club.
We are looking for something with a higher end look and feel utilizing the proper fonts and colours.
We like these fonts, colors and style
Richer colours. Navy, Platinum etc. We also like the idea of abstract people that are active doing some of the things we offer. One of the owners like the idea of the 2005 World Masters games logo as a staring point. Our current logo can be found at
[Login to view URL] We are looking for something with a greater emphasis on the name "Barrie Athletic Club" rather than the acronym "BAC". We would be open to have a logo that included both. We see ourselves selling merchandise with the name and logo but also with just the logo.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Jan 13, 2011
More emphasis needed on the "Athletic Club" Portion of the logo.
