Name On Logo: Toke Tip USA
Our Slogan
"Quit swappin' spit, use a tip"
What we do
Toke Tip was invented to provide increased personal hygiene for users of various communal smoking devices, namely pipes. To combat the pervasive practice of "passing the naked peace pipe" complete with each user's saliva and potential health contaminants, the Toke Tip is an individual user product that each smoker places on the pipe tip. The rubber-like tip is dishwasher safe and may be re-used many times. Each user employs their own Toke Tip while smoking then removes it before passing the pipe. Toke Tip is therefore a safety shield barrier for the user.
Industry: Retail
Things to communicate through the design
1. Protection (shield)
2. Simple and clean
3. Cultural change
The target audience
Worldwide end users typically smoke marijuana in group settings. They span young adults through baby boomers, decreasing in percentage as age groups ascend. Our goal is to convey the need for cultural change and responsibility through this product. As a company we do not endorse or promote the use of cannabis in any form; However, we've identified many potential health issues that our product can greatly reduce when used as intended. Much like the condom, our Toke Tip is designed to serve as a barrier and protect the user from contacting dangerous bodily fluids.
We like these fonts, colors and style
No marijuana leaf or other stereotypical cannabis connotations. In addition to our product name, we like bold, simple designs like the Nike "swoosh" and Under Armour's "up-down arches", which cleverly uses the company initials but without actual common text letters. A creative profile design of our product may also be an option (photos attached; OK to deviate from current package imagery). We will brand each Toke Tip with the brand logo (our own "swoosh", not the name) so it must be easily reduce-able in size, not complex but bold enough to stand out in relief. There may be light, surrounding design imagery/elements to add style that we may eliminate at times for some branding uses.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
