Name On Logo: Farner & Perrin, LLP
Our Slogan
Leaving a Lasting Legacy
What we do
We are an estate planning law firm located in Houston, Texas, specializing in wealth transfer taxation for high net worth clients. Farner & Perrin, LLP, handles a broad array of estate planning matters, including Wills, trusts, family partnerships and other business arrangements, and charitable planning. The Firm also handles (uncontested) probate matters and related IRS reporting following deaths. Our Firm handles primarily sophisticated estate matters, having clients with an average net worth of $10-20 million. Both Firm attorneys gained their early experience with one of the largest and most prominent law firms in the country and have a professional reputation of the highest caliber.
Industry: Legal
Things to communicate through the design
1. Sophisticated
2. Exclusive
3. Quality
The target audience
The Firm's target client group is over the age of 60 with annual income of several hundred thousand dollars or more. They are generally retired but have had professional careers. They are very well-educated; they are the country club set. They tend to live a gracious lifestyle, enjoying travel, second homes and the like. We are not interested in targeting websurfers, though our office directs prospective clients to our Firm's website, which will reflect the logo as will our business cards and letterhead.
We like these fonts, colors and style
No cheesy legal graphics as in scales of justice, court bldgs, columns, lady justice etc. More inclined toward creative design using Firm name, initials, and contemporary graphics. Colors should be classic and rich, such as black, silver, gold, jewel tones (no neon).
Our design will be used on
(Web) (Print Media)
Additional Info Added Jan 9, 2011
Looking for deep bronze and dark charcoal contrasting color combo. Try the ampersand that looks like an "E.". All upper case letters.
