Name On Logo: Free Magic Live
Our Slogan
cool. simple. impress
What we do
FreeMagicLive.com is a video platform that teaches people cool, simple, amazing tricks that impress anyone at anytime!
All viewers watch tricks through our YouTube channel and Blog.
Industry: Internet
Things to communicate through the design
1. Cool, Likeable, Hip, Fresh, Trendy, Eye-Catching, In Your Face!
2. Magic Is REALLY Cool! They want to learn!
3. Not a childrens brand. This is for teens, young adults!
The target audience
"Generation Y Age"
Boys 12-17 and Men 18-24 Years Old
Teens and young adult boys who want to be cool, want to be liked in front of friends. Want to be seen as attractive and fun in front of girls.
Target market are normally watching the latest movies, buying the most fashionable clothes, and copying what the media says is cool.
Location: Target market range mainly from USA, and Australia.
Education: Teens who are in school or just left studying and wanting to learn a few things to impress a few people
THINK: Young, Hip, Cool, Trendy, Modern.
We like these fonts, colors and style
IDEA OF LOGO:
> I don't want Criss Angel Mysterious or too colourful for a clown.
> No rabbits, top hats, wands, anything to give it that 'magician feel'.
> I want people to know it's magic, but it's cool to click into. A few playing cards are ok, but most of the time it becomes too magical, of which I do not want.
Colour Ideas:
> Red, Black, Silver, Elements of Sky Blue. I don't mind some brighter colours like sky blue, strong orange, or things like this, but I don't want it overtaking the whole logo.
FONT: Not 100%, but not blocky or stylish written. A modern, cool, hip font that is easy to read but not boring that it does not look cool.
Idea Of Letters:
> I'm thinking round, big bold letters. I find that's not as harsh as big block letters.
with the tagline underneath
If possible, I want a "FML" as a little extra thing I can have for t-shirt media. Aka like the tick with the company NIKE. They just have the tick now for brand recognition.
Just think,
Cool, Likeable, Anyone can learn it, Not just for children but not too mysterious. Keep it fresh and eye-appealing
FUTURE THOUGHTS:
Head to youtube site at,
[Login to view URL]
Currently it's quite dark and mysterious, but that's what I'm getting you to lighten it up, make it appealing for everyone not just magicians. Which is a good point. It's not for magicians this site, it's just a mass market of young teens/adults who want to learn a few tricks that are cool, simple and impressive. They also want to come back to learn more.
Thanks again,
Look forward to seeing your designs.
Jay Jay
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
