Name On Logo: New Logo for PC Trade Systems LTD.
Our Slogan
No Slogan
What we do
The PC Trade Systems Kft. is a Hungarian-owned, B2B-focused IT company that provides complex hardware, software, and infrastructure solutions, along with related services, for enterprise and institutional clients.
The goal of the new logo is not simply to refresh the current one, but to provide a more accurate visual representation of the true market character of PC Trade Systems Kft. The logo should align with how stakeholders perceive the company: professionally strong, reliable, stable, customer-focused, not corporate in a “multinational” sense, yet operating at an enterprise level.
The brand is positioned in the premium B2B enterprise services space. PC Trade Systems should be perceived as a company that inspires trust in corporate, public sector, and higher education environments, with solutions backed by real expertise.
The logo should therefore not reinforce the image of a “friendly small business,” but rather that of a professional partner: a company that can be approachable and human, but is first and foremost competent and serious.
Industry: Technology
Things to communicate through the design
1. professionalism
2. reliability
3. expertise, and a solution-oriented mindset
The target audience
Primarily, the logo should convey professionalism, reliability, expertise, and a solution-oriented mindset.
On a secondary level, it should reflect modernity, innovation, and a service-driven approach.
As a more subtle, tertiary layer, it may suggest independence (non-multinational nature) and a human-centered operation—but this should not be expressed directly, rather through the overall discipline and authenticity of the design.
What the Logo Should Avoid
Playful, childish, or overly casual elements (e.g., smiley-like visuals) are not desirable.
Similarly, overly loud, colorful, complex, or cliché “tech” aesthetics should be avoided—such as generic matrix-style, hacker-inspired, or overly futuristic visuals.
The brand mark should not evoke a “garage company” feel, amateurism, cheapness, or commoditization, nor should it suggest that the company deals only with personal computers.
We like these fonts, colors and style
Using the full company name as the primary logo is not recommended. Instead, we are looking for a shorter, more compact solution built around the PCT letters (without the word “Systems”).
We consider two main directions for the logo: – a combination of a standalone symbol and the PCT lettering, – or a solution where the PCT letters themselves are designed in a way that they (all or some of them) form a distinctive, recognizable symbol that can also function independently.
Current colours in the logo:
RGB: 0,147,144 CMYK: 83-22-46-2
RGB: 131.131,131 CMYK: 51-42-42-6
RGB: 244,141,31 CMYK: 1-53-100-0
The logo should be clean, disciplined, well-proportioned, and timeless.
Typography should be modern, highly legible, and neither overly playful nor overly decorative.
The visual language should lean more toward geometric or structured forms rather than organic or playful ones.
Overall, the impression should be more enterprise than startup; more stable than experimental; more deliberate than loud.
Continuity can be best maintained through retaining or evolving elements of the current color palette.
This does not mean that the existing palette must be used unchanged, but at least one color associated with the current identity may be retained to preserve familiarity.
There is a clear demand for a symbol that is recognizable even without text.
Using the full company name as the primary logo is not ideal. A shorter, more compact solution based on letters PCT (withouth the word „Systems”) is strongly recommended.
Several colleagues mentioned that they appreciate the logos of IBM and NVIDIA.
Our design will be used on
(Web) (Print Media)
