Name On Logo: All the Things Therapy
Our Slogan
Counseling-lite, for all that’s Heavy
What we do
20 plus years of helping women navigate the messy middle of life. Therapy doesn't have to feel clinical, cost a fortune or mean major crisis. Sometimes you need a new perspective and help to process ALL THE THINGS!
Industry: Medical & Dental
Things to communicate through the design
1. Therapy Does not have to be intimidating or a big deal or ugly
2. This therapy is for women - My clinical expertise is aligned with who they, specifically, in this demographic are.
3. This therapy can be sleek, relaxed, even sophisticated, like a spa treatment - this should be like a boutique therapy experience for women
The target audience
Women ages 20-50 juggling the multiple transitions of mid life. Women who don't want a waitlist or a hospital counselor, women who want to choose their own and pay out of pocket (minimal), women who kind of want a boutique experience for therapy.
We like these fonts, colors and style
I don't like primary colors, I like punchy pinks, nothing bubblegum colored, I like off purple, like plums, fonts I love Amsterdam 1 and TAN AEGEAN. I like circles, irregular polka dots, organic, happy looking but clean, minimal, sophisticated. Think Boutique. Hate flowers and hearts
Our design will be used on
(Web) (Print Media) (Television) (Mugs & Tshirts)
