Name On Logo: Grief's Companion
Our Slogan
Grief Coach for Families Experiencing Loss
What we do
Grief coaching for families experiencing loss. I help people move through grief in a healthy, connected way without losing themselves or others.
Industry: Miscellaneous
Things to communicate through the design
1. Emotional safety and grounded support
2. Strength within vulnerability
3. Wholeness and transformation
The target audience
Families experiencing loss, including:
Women 35-55
Individuals grieving the death of a loved one
Families navigating terminal diagnoses
Adults seeking healthy ways to process grief
People who want depth and honesty - not surface-level positivity
Audience typically values emotional intelligence, authenticity, and meaningful support.
We like these fonts, colors and style
The design should feel real and honest - not overly inspirational, cliché, or sentimental. It should avoid typical grief symbols like wings, doves, halos, angels, no family icons or imagery, or obvious religious imagery. Small hearts are ok.
The tone should feel grounded, compassionate, and capable of holding deep emotion.
Individuals and families navigating death, terminal diagnosis, and long-term grief. They value honesty, depth, and compassionate support. My business is a safe container for my clients.
Style:
Circular logo format preferred (symbolizing wholeness and continuity)
Organic or slightly imperfect shapes welcome
Clean, modern, but not corporate
Grounded and emotionally steady
Subtle and sophisticated
Fonts:
Elegant serif or clean modern sans-serif
Avoid playful scripts or overly whimsical fonts
Lora Italic for Headlines
Libre Franklin for paragraph text
Colors:
Our primary colors are:
Dark Blue - #182C42
Brunt Orange - #Db5D1a
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
