Name On Logo: EAST CAPE FRIENDS
Our Slogan
No Slogan
What we do
We are a not for profit volunteer organization of local residents on the rugged East Cape of Baja California in Mexico. We access our homes on the Mexican HWY1 which is a coastal dirt road not maintained by the government. Many tourists and locals use the road to access Baja's untouched beaches and surf spots, wild desert landscape and various restaurants, hotels and adventure sports businesses. We the homeowners and business owners maintain the road solely by donations to our organization.
Industry: Travel & Hospitality
Things to communicate through the design
1. desert beauty
2. coast road
3. friends/friendly
The target audience
Local land and business owners plus adventure holiday makers who visit and use the road for surfing, camping, beach-going, sightseeing, diving and whale watching. The road is famous for its wild donkeys with many tourists taking pictures with them on the road.
We like these fonts, colors and style
colors of sunset: oranges, yellows, pinks, lavenders and blues
we are thinking to include a pair of donkeys being that they are such a popular friendly fixture on the road.
a road stretching to the horizon at sunset or sunrise, monte cardon cactus, donkeys, cliffs, waves are all imagery of the east cape.
maybe a vintage or retro surf/sunset graphic feel
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
