Name On Logo: XO Pilates Co
Our Slogan
No Slogan
What we do
XO Pilates co is a pilates studio where strength meets softness and every woman is invited to become her next, most radiant self. Rooted in intention, elegance, and community, our studio blends the quiet confidence of luxury with the warmth of true connection. From the refined, feminine aesthetic to the deeply supportive energy in the room, every class is designed to help women feel strong, seen, and grounded. This is more than movement, it’s a sisterhood, a reset, and a place to come home to yourself.
Industry: Beauty
Things to communicate through the design
1. feminine
2. sophisticated
3. modern, and charming
The target audience
Gender: Women
Age: 30–50
Income Level: Middle to high income (comfortable discretionary spending; values quality and experience)
Occupation: Professionals, entrepreneurs, stay-at-home moms, and women in transitional phases (career growth, post-divorce, motherhood, etc.)
Location: Urban or suburban areas where boutique fitness studios thrive; likely to live within a 10–15 minute drive radius of downtown
We like these fonts, colors and style
The company name is XO Pilates Co.
The logo should be all lettering and say “XO Pilates Co.”
The company brand is feminine, sophisticated, modern, and charming.
The “XO” should be in a cursive, handwritten style. It should look feminine with vintage influence. It should look elegant, yet playful. We have provided 2 examples for inspiration. What we like about the examples provided is the distinct feminine handwritten cursive style, without excessively curly or hard to read letters. We want mostly clean borders on the letters, but we like the sleek brushstroke effect on the interior of the digital font example. We would also like the X and O letters to be connected, consistent with cursive handwriting.
The “Pilates Co.” portion should be in a serif, all caps font. We prefer the font used in our example called “Rading” but if it is not available, we would like the font to look as close to Rading as possible. The font inspiration for this portion is clean, classic, and chic, like the “GUCCI” or “Valentino” logos.
We will need 2 transparent vector versions of the logo— one with the full company name “XO Pilates Co.” and one with the “XO” only. These should be editable, transparent background, high resolution files, so we can change the font color and background color easily. The logo will need to translate easily to multiple formats.
Some examples: Large outdoor signage, neon signs, embroidery on fabric merchandise, stickers and decals, etc.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
