Name On Logo: Open Trade
Our Slogan
Trade Smarter. Together.
What we do
Open Trade is a leading crypto trading infrastructure provider. We consolidate order books and liquidity from multiple top-tier global exchanges, giving our users seamless, efficient, and data-rich access to the digital asset markets through a single, powerful connection.
Industry: Financial & Insurance
Things to communicate through the design
1. Aggregation & Connectivity: Visualize the core idea of "multi-exchange integration," suggesting the seamless flow and linking of data and orders.
2. Technology & Innovation: Communicate the intersection of blockchain technology and financial innovation, emphasizing precision, speed, and reliability.
3. Openness & Transparency: Reflect our "Open" brand name, conveying trust, accessibility, and a user-friendly platform.
The target audience
Age: 25 - 45 years old (Core demographic: 30-38)
Gender: Predominantly male (~70%), with a growing female user base.
Location: Global fintech hubs (e.g., North America, Western Europe, Singapore, Hong Kong) and crypto-active regions (e.g., UAE, South Korea, Japan).
Income: Mid-to-high income (annual salary $60K+), with disposable assets for investment.
Occupation: Quantitative traders, fintech professionals, blockchain developers, high-net-worth investors, institutional asset managers.
Education: Bachelor's degree or higher (common backgrounds in Finance, Computer Science, Business).
Lifestyle: Fast-paced, multi-screen operators who live on real-time data; heavy users of mobile and multi-device workflows.
Interests: Macro-economics, technical analysis, DeFi trends, attending industry conferences, active in online crypto communities.
Behavior: Reliant on API integrations, users of professional tools like TradingView, with a strong focus on security and efficiency.
Values & Opinions: Believe in "technology-driven financial democratization"; seek to maximize returns while managing risk.
We like these fonts, colors and style
Favorite Fonts:
Modern, neo-grotesque Sans-Serifs (e.g., Inter, Gilroy, Circular STD).
Custom tech-inspired typefaces with subtle details hinting at blockchain "nodes" or networks.
Preferred Styles:
Minimalism / Abstract Geometric Shapes / Visualized Data Streams / Modular Constructs.
Our design will be used on
(Web)