Name On Logo: Home Avenue Storage
Our Slogan
No Slogan
What we do
Background
Home Avenue Storage is a self-storage facility located in San Diego, CA. We are rebranding and need a professional, modern logo that reflects trust, security, and convenience. In the self-storage industry, wordmark logos (logos focused on the company name) are more common and effective than complex icon-based designs. Competitor brands such as Public Storage, Extra Space Storage, and Life Storage use clean, bold wordmarks with strong colors and simple shapes to ensure visibility and memorability.
Objective
Create a distinctive wordmark logo for Home Avenue Storage that will serve as the foundation of our visual brand identity. The logo should stand out in the competitive self-storage market while communicating reliability, professionalism, and customer focus.
Industry: Miscellaneous
Things to communicate through the design
1. Clean
2. Modern
3. Professional
The target audience
Adults (over 18) looking for self-storage or somewhere to store their extra furniture, business inventory, etc.
We like these fonts, colors and style
Design Style
Primary focus: The words Home Avenue Storage should be the star of the logo.
Style: Clean, modern, professional. Bold typography that is highly legible from a distance (for signage, websites, trucks, etc.).
Tone: Trustworthy, approachable, dependable.
Imagery: Subtle storage-related design elements (like lines, shapes, or minimal icons) can be included, but the emphasis should remain on the wordmark. Avoid overly complex or detailed graphics.
Color Palette
Required Colors:
Red (primary accent for boldness and energy)
Blue (primary base color for trust, stability, and professionalism)
Designers may use lighter or darker shades of these colors for depth, but the logo should remain simple and reproducible.
Logo should work well in both full color and single color/black & white applications.
Inspiration
Attached industry logos (A+ Storage, Derrel’s Mini Storage, Extra Space Storage, Life Storage, Public Storage, Storage Etc., Storage Mart, SuperStorage, U-Stor-It) demonstrate the industry’s preference for strong, simple wordmarks. Our goal is to create something in line with these standards while carving out a unique and recognizable identity for Home Avenue Storage.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
