Name On Logo: BJJFlow.com
Our Slogan
No Slogan
What we do
BJJFlow.com specializes in products for people interested in the martial art known as Brazilian jiu jitsu (BJJ). This martial art focuses a lot on using joint manipulation techniques and chokes to incapacitate an opponent. Kicks and punches are not really a major part of BJJ. The logo should be meaningful to people interested in jiu jitsu.
Industry: Sports & Recreation
Things to communicate through the design
1. flow
2. balance
3. lifestyle
The target audience
The target audience is people who practice Brazilian jiu jitsu (BJJ) or others who want to buy gifts for them.
We like these fonts, colors and style
Most BJJ or fight companies have chosen logos that communicate stupid themes we don't really like: being a tough guy, feeling no pain, beating people up, etc... We want to focus on more positive themes: leverage over strength, the beautiful flow from one position to another, the lessons that jiu jitsu offers for life, the idea of balance or "base" that is very meaningful among people who really understand jiu jitsu, jiu jitsu as a lifestyle, etc...
I don't have any firm ideas in mind for the logo. Two visual ideas that designers could think about including in the logo are adaptations of the Brazilian flag (BJJ comes from Brazil) or the triangle (this shape represents the strength of "being in base" or putting your body in a well-balanced position).
The logo will be used mostly on the web and on gifts like t-shirts, hats, mugs, etc...
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
