Name On Logo: GCS Glass Austin
Our Slogan
GCS DAWG's
What we do
We are a frameless glass supply and install company. Our main products are frameless shower doors and mirrors, but we also do high end glass wine cellars and glass railings.
Industry: Construction
Things to communicate through the design
1. Trustworthy
2. Hardworking
3. Reliable
The target audience
Luxury Homeowners would be client facing, Ruthless grit would be team facing.
We like these fonts, colors and style
Our base color is matte black, white lettering, with a hint of burnt orange. We already have our company logo. This is meant to be a mascot to go with our logo. A brand ambassador if you will. We want it to be a black great dane with an orange collar. 2 different styles if you will.GCS Glass – Great Dane Dual Mascot Creative Brief
Project Goal
Design two complementary versions of a Great Dane mascot that reflect the dual identity of GCS Glass:
Version 1 – Customer-Facing Luxury Crest: Sophisticated, minimal, and premium for vehicle wraps, billboards, and select print advertising.
Version 2 – Internal “DAWG” Grit Emblem: Bold, powerful, and aggressive for internal culture, select apparel, and special marketing.
Mascot Subject
Breed: Great Dane
Pose: Proud, strong, and protective stance — full body or bust (designer’s discretion), facing slightly toward the viewer’s right.
Key expression: Intelligent, alert, confident (not goofy, not cartoonish).
Version 1 – Customer-Facing Luxury Crest
Purpose: Present the brand’s high-end, refined personality while subtly nodding to the DAWG culture. This will be used on vehicle wraps, billboards, and occasional premium print placements.
Design Notes:
Style: Minimalist line art or elegant vector silhouette with fine detail — think luxury fashion house crests or high-end liquor branding (Ralph Lauren, Gucci, Glenfiddich).
Composition: The Great Dane should be framed within or alongside a shield, circle, or geometric emblem that feels like a family crest or hallmark.
Details: Avoid teeth, exaggerated muscle, or overly aggressive features; the dog should look noble, not threatening.
Color palette: Monochrome (black, white, metallic gold) or duotone to allow easy application on full-color wraps.
Typography (optional): Incorporate “GCS” or “GCS Glass” in an elegant serif or all-caps sans serif. Minimal lettering; focus on the visual.
Usage Examples:
Centerpiece on vehicle doors or side panels with minimal supporting text.
Integrated into billboard layouts with clean, high-contrast backgrounds.
Embossed or foil-stamped on premium marketing materials.
Version 2 – Internal DAWG Grit Emblem
Purpose: Rallying symbol for team culture, crew pride, and behind-the-scenes branding. To be used on crew apparel, shop walls, training material, and select social content.
Design Notes:
Style: Bolder, more detailed illustration. Can be slightly more aggressive in stance or facial expression but still identifiable as the same Great Dane.
Expression: Alert, ready to work — mild snarl or intense gaze to convey grit without going full cartoon or mascot.
Composition: Framed in a shield, badge, or circle with distressed or textured detailing. Could include subtle construction elements (glass lines, railings, angles) integrated into the design.
Typography: Bold block or stencil font incorporating “DAWG” or “Protect the Pack” as a rally phrase. This should look like something you’d see on a championship team jersey or special forces patch.
Color palette: Black, white, metallic gold, or dark gray; can incorporate gritty textures or shading for depth.
Usage Examples:
Large print on the back of crew shirts or hoodies.
Stenciled on jobsite gear or shop walls.
Integrated into social media content for hiring/recruiting campaigns.
General Requirements for Both Versions
Must work in vector format (Adobe Illustrator preferred) for scalability.
Keep proportions and key features consistent between both versions so they clearly relate.
Deliver in:
Full-color version
Black and white version
Transparent background PNG
Vector source file (.AI, .EPS, or .SVG)
Brand Voice to Keep in Mind:
"Luxury craftsmanship built by DAWGS. Precision you can see. Grit you can’t fake."
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
