Name On Logo: MLJ INC.

No Slogan

Distributing off-road wheels and outdoor goods in Japan.

Industry: Automotive

1. Off-road

2. Tuff

3. Bold

We are launching a bold and rugged off-road wheel brand named ROVEK. (ROVE, ROGUE, ROUGH, VEHICLE)

The logo should convey power, toughness, and a spirit of adventure — something that resonates with off-road performance and rugged terrains.

We are particularly interested in having the letter “R” as the core design element.

One idea we have is to subtly incorporate the shape or silhouette of a strong, symbolic animal (such as a raven, wolf, or similar creature) into the “R” — blending it in a way that enhances the design without overpowering it.
However, this is just a suggestion — the inclusion of an animal is NOT required, and we are OPEN to other creative approaches that express strength and identity.

The design should be bold, clean, and simple, with a focus on durability and style — something that can work well on wheels center ornament, packaging, and branding materials. We don't want images of vehicles or mountains which are typical logo style used for off-road and outdoor brands.

Typography should be heavy and angular, projecting strength and reliability.

Preferred color scheme: black and white, for a versatile and high-contrast look.

Please avoid cartoonish or overly detailed animal illustrations — subtlety and integration into the letterform are key.

Age: 30-60
Location: Japan and USA
Owners of SUV, 4WD such as Jeep, Land Cruiser etc.
Interests: Outdoor activities (camping, trekking, hiking climbing etc.) Wilderness, Nature explorers

Fonts with bold and strong styles would be better.

(Web)  (Print Media)  (Billboards & Signs) 

Hello! Thank you for a lot of design proposals. We’ve received many design featuring raven, but please note that we are not specifically committed to using raven. With that in mind, we look forward to receiving a wider variety of design ideas. Thank you.