Name On Logo: XPRESSCAKES.COM
Our Slogan
By Blissy (note this is a small subscript somewhere) to connect back to our main brand Blissy
What we do
Main Brand Blissy prides itself on its quality fresh ingredient and finest handmade mille crepe and other special cakes or dessert. With our motto of "sharing love with every creation", Blissy has the recipe that has been refined over years to provide the best taste and quality to customers.
XPRESSCAKES.COM is a sub brand of Blissy. The brand should embody the theme of a happiness-filled "Blissy World" that consists of a range of creative and quality cakes and desserts. Please note XPRESSCAKES.COM is a sub-brand of Blissy where Blissy is at a premium positioning, and XPRESSCAKES.COM is slightly lower but still at mass premium positioning.
Industry: Miscellaneous
Things to communicate through the design
1. Creative & intelligent
2. Happiness & fun
3. Energetic & refreshing
The target audience
B2C: Women aged 10 to 50, cake & dessert lovers.
We like these fonts, colors and style
Concept: We welcome a variety of designs that are CREATIVE, CLEAN, BOLD, and importantly, THOUGHTFUL. The logo must STAND OUT, be easily RECOGNISABLE and MEMORABLE.
Please refer to Main Brand Blissy logo as attached. Note that Blissy logo is a registered trademark logo. The brand should embody the theme of a happiness-filled "Blissy World" that consists of a range of creative and quality cakes and desserts. Please note XPRESSCAKES.COM is a sub-brand of Blissy where Blissy is at a premium positioning, and XPRESSCAKES.COM is slightly lower but still at mass premium positioning.
Colour themes: More contrasting theme to strike out an impression. Simple. Can try to ensure it is compatible with main brand Blissy logo colours (i.e. need not be the same but should blend well). Flexible and open to any brilliant ideas.
Style: Unique, original custom, expressive word mark “XPRESSCAKES.COM”. Recognisable creative abstract graphic symbol that should blend in with the word mark e.g. the vector heart icon extracted from the 'B' of attached main brand Blissy logo. There should not be any separate graphic symbol that is too big and separate from the word mark "XPRESSCAKES.COM", if it is small like Amazon logo's arrow it is fine.
Fonts: Unique, original custom, expressive word mark “XPRESSCAKES.COM”. Convey motion (quick curves / forward leaning terminals) and warmth (soft counters, rounded ends). No off the shelf fonts.
Top right of logo should have TM superscript. R should be provided as well eventually as deliverable as we will be registering this as trademark as well. Bottom right of the logo should have small subscript By Blissy to have connection back to main brand Blissy.
Special note: Ensure it is compatible with main brand Blissy look and feel (i.e. need not be the same but should blend well or at least be compatible to some extent). Flexible and open to any brilliant ideas.
Possible design tips for thoughtful fast‑moving "message":
1) Add Directional Elements: Arrows, wings or motion lines are immediate speed signifiers.
2) Lean Forward: Even a subtle italic or angled cross‑bar tips the logo toward action.
3) Use Negative Space: Hidden shapes (FedEx) keep the mark clean while embedding meaning.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
