Name On Logo: GreenTrac

From Chaos to Clarity-Your Vision on Track

GreenTrac helps lawn, landscape, and pest control business owners implement proven systems for growth, control, and freedom—based on EOS principles tailored for operators.

Industry: Service Industries

1. Direction and forward movement (on track)

2. Clarity and structure

3. Professionalism

Target Audience Profile – GreenTrac

Age:

35–55
(Most are in the growth or “grind” phase of ownership—past startup, pre-exit)

Sex:

Predominantly male (80–90%)
Some husband-wife teams or family-run partnerships

Income:

$80K–$250K/year (personal income)
Business revenue: $500K–$5M
Most reinvest heavily in equipment, people, and marketing

Occupation:

Owner, operator, or founder of:
• Lawn care business
• Landscaping company
• Pest control service
Many still run routes, manage teams, or do sales

Education:

High school diploma to some college
Most are self-taught business owners with technical expertise
Often value real-world experience > formal education

Lifestyle:
• Long work hours, seasonal stress
• Family-oriented, often raising kids
• Blue-collar mindset, strong work ethic
• Prefer practical tools over theory

Interests:
• Equipment, trucks, and software that makes life easier
• Business podcasts (e.g., Home Service Expert, Tommy Mello, Lawn Care Millionaire)
• Improving their teams, reducing headaches
• Hunting, fishing, sports (often outdoorsmen)

Behaviors:
• Do-it-yourselfers until they hit capacity
• Invest in tools, people, or systems only when they’re convinced of ROI
• Highly loyal once trust is built
• Skeptical of fluff or buzzwords—prefer real, direct communication

Opinions/Values:
• “Don’t tell me—show me.”
• Proud to own something they built
• Want control without micromanaging
• Believe in showing up, doing the job right, and being honest with customers and team

Sans-Serif
Montserrat bold or medium
Work sans
Manrope

Charcoal gray or slate

Wordmark/icon combo

(Web)  (Print Media)  (Mugs & Tshirts)