Name On Logo: Playbook
Our Slogan
No Slogan
What we do
We are a media company at the intersection of business and sports (like Sportico, Front Office Sports, etc). We investigate, create and publish content about the business side of sports in Latin America. Our readers are decision makers in the industry and we also have other products like podcasts, events, etc.
Industry: Sports & Recreation
Things to communicate through the design
1. Bold and minimalist (we go to the chase and cut all the extra stuff)
2. Edge (you´re better than the rest by being part of our community)
3. Professionalism (you can 100% trust in what we publish)
The target audience
leaders in the sports industry in LATAM (presidents, CEOs, CMOs, etc) of the main sports organizations (teams, leagues, media, sponsors). Mostly men aged 30-50 years old, high income, decision makers, who are in close contact with international media companies as well as lifestyle businesses. They like business stuff and are subscribed to media outlets like the new york times, the economist, etc, but also watch ESPN, FOX Sports, etc. THEY WANT TO FEEL VIP AND EXCLUSIVE, they want our brand to communicate that they are above the rest because they have access to our content.
We like these fonts, colors and style
We usually use black, white and neon yellow or neon green (but open to other variations). We want it to be minimalist and to have an element that can live as an stand alone (a dot, a line, a curve, something).
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
