Name On Logo: Traction Studio
Our Slogan
No Slogan
What we do
Traction Studio is a wheel and tires shop that was built for enthusiasts by an owner/operator that was once a tire program manager for Ferrari. Though we are known for our work on more exotic and custom vehicles, the average driver would choose us over the corporate tire store for our focus on customer intimacy. Our customers don't choose us because we are the cheapest, they call us because they heard we are the best.
Industry: Automotive
Things to communicate through the design
1. Executive Brand
2. Clean & Tailored
3. Unique
The target audience
Our target audience is a passionate motorsports enthusiast who pays attention to every detail of their vehicle. We also serve the more elite client who doesn't mind paying for the extra mile customer service we provide or the intimate waiting area that we have. Our brand is built for those that spend money on their vehicles because it's their passion or pay extra for customer service that is focused on each transaction and knowing customers by name. Brands often seen in our garage are Audi, BMW, Ferrari, Lamborghini, McLaren, Porsche, and Range Rove. We also do custom builds or clients daily drivers like Ford & GMC trucks, Jeeps, and Toyotas.
We like these fonts, colors and style
Having done work with Bugatti, Ferrari, Mercedes AMG, and McLaren at a factory level I would love a premier Formula1 inspired design. I think that Black, Silver, White look great when done properly and think that the Mercedes F1 team color combo is super unique and clean too. Though I grew up on dirt bikes, I fell in love at the race track and my time working in motorsport and my customers prefer that overall look so nothing super loud. I've uploaded what we are using as our current logo which I would like to see used or maybe a update version of it used. I'm not the artist though so I will leave that up to your creative mastering.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
