Name On Logo: Anthem Marketing Group
Our Slogan
No Slogan
What we do
We are a sophisticated, data-driven, online marketing agency. Our focus is provable ROI driven engagements, including: traffic acquisition, advanced analytics, and conversion optimization.
We have gained the reputation for being the thought-leaders in our industry and the go-to agency in our region. We are not another outsource option for one-off projects. Instead, we typically partner with C-Level and/or CMOs to find the full opportunity for a brand or company.
Industry: Technology
Things to communicate through the design
1. See Target Audience Section
2. See Target Audience Section
3. See Target Audience Section
The target audience
These are the top three things we want to communicate through our logo:
It is said that there are three motivators of CEOs: Fear, Greed, and Status. So, we want to communicate:
1. CONFIDENCE & SECURITY (fear): Signing with us pretty much guarantees a successful outcome. Our methods and talent are the best in the industry. Our data-driven approach has helped us develop powerful, agile systems that make success a given.
2. EXCITEMENT ABOUT POTENTIAL (greed): We are excellent at uncovering the most potential, to achieve high levels of success and achieve the big dream potential.
3. WE'RE THE COOL KIDS (status): Not only are we the best at what we do, but working with us will be enjoyable, since we’re the sophisticated, fun, socially-connected kinds of people you’d want to grab a drink with after work.
Our Target Audience:
The forward thinking, tech savvy, 30-50yo CEOs and CMOs, who inevitably become the change agents in organizations, and feel like they’re always waiting for the people around them to catch up to the changing times.
We like these fonts, colors and style
COLOR:
In the online marketing agency space, deep blue with orange as a secondary color first dominated the industry; and now it is orange and white/silver.
We would like to find the next color palette—something original, but follows the natural progression. We would like our color scheme to be that “of course” clear evolution in the space.
DESIGN:
The dominant word in our logo needs to be Anthem. The “marketing group” should be minimized. We would like the logo to reflect an upward expression of excellence and inviolate self-confidence.
We believe a marketing message is more than just a position, it is an anthem proclaiming the effort and belief we all pour into our work. (Think: Atlas Shrugged)
Our design will be used on
(Web)
Additional Info Added Jan 1, 2011
Great job thus far! You're interpreting our vision well.
One point of clarification: We mentioned the history of color palettes in the space, but we DON'T want to copy them. The blue/orange evolved into orange/white-silver. Those colors represent the past and present.
We want to take that next step in our choice of colors. So feel free to break the rules and introduce a new color scheme. We're leaders in our space, we want reflect that in our color selection.
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UPDATE: Dec 30th
Color Scheme:
We’re leaning towards color palette of deep purple as the primary color (RGB: 34-1-101), with a light brushed silver as the secondary color (RGB: 228-228-228). Black can be used as the third accent color. That said, we welcome ideas for other color schemes.
Depth:
We love the logos that have depth to them. Example of good use of depth and lighting include: #1, #18, #23, #33, #45, #107, etc.
Lines around the A logo:
We like the use of the curves around the A in logo #42, to communicate a dedication and desire towards closing the marketing loop.
On that same subject of lines around the A, we do not like the full circles around circular shapes in many of the other designs. It looks too much like a planet or a space/sci-fi theme.
Specific logos of note:
Logo #45: We like the way this logo almost communicates a chart moving upwards. Emphasizing that message in future logo designs might be the key to solidifying the final choice. Also, we do not like that the logo is reminiscent of the Sprint lines.
Logo #123: We like the idea of representing a visualization of data. The arrows begin to connote that. We don’t necessarily like the design itself or the use of arrows specifically, but it does communicate our emphasis on visualization of data.
Logo #23: The way this logo has both depth and extends outside of the lines of the circle is intriguing as well. It might look less like a peeled orange if the gray was an A going down, instead up the upward feel it has now.
Final emphasis:
Please no designs that look futuristic, sci-fi, or Star Trek related.
Thank you everyone!
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UPDATE: Dec 31st
Once again, we are very impressed by these designs. Great job everyone!
Entree #142 is close. The one concern is that the purple in the logo seems to block in the upward flow of the rising lines. Entree #45 did a good job of leaving the growth open, as the eye flow moves from bottom right to top left.
We really like the font and lines of #109, #133, & #137. It feels as though light or fire is rising up from underneath. We like that concept of passion rising up and proclaiming your message. That kind of sans serif font, with darkening gradient, lines, etc is what we would prefer for the text under the main logo.
We will likely use the winners (and others here) for other design work. You’re all doing a fantastic job!
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LATEST UPDATE: Jan 1st
We really like the idea of the 'A' being a modified chart, with lines trending upward over time FROM LEFT TO RIGHT. We are not looking for horizontal lines stacked on top of each other, but originating from bottom right, trending up to the top left—very similar to entree #45; which is the best example of this. Although, we do not like that the logo is reminiscent of the Sprint logo.
