Name On Logo: ZONE5 FIT STUDIO
Our Slogan
50% Burn, 50% Build, 100% Belong. Zone5 Fit Studio.
What we do
Here’s a bit of information for inspiration; At Zone5 fit Studio, we believe fitness is a blend of endurance and strength. That’s why every session is 50% cardio and 50% weightlifting. Unlike gyms that focus heavily on cardio alone, we know the importance of building muscle mass through lifting weights to boost metabolism, increase strength, and support functional movement. Our balanced approach will help you burn calories while gaining lean muscle, setting you up for long term progress and sustainable results. We also will be using heart rate montiors
Industry: Sports & Recreation
Things to communicate through the design
1. Balance & Dual Strength
2. Community & Energy
3. Growth & Evolution
The target audience
Balanced Fitness Seekers (Ages 25–55).
Socially Motivated Members.
Key Psychographics to Reflect in the Logo:
Balance: Appeals to those who reject extremes and want harmony between cardio and strength.
Belonging: For people craving a supportive, uplifting space (not a sterile gym).
Growth: Resonates with members who value progress, adaptability, and lifelong wellness.
Design Cues to Attract This Audience:
Modern yet timeless aesthetics (avoids fleeting trends that alienate older members).
Dynamic energy (sharp lines, motion-inspired shapes) paired with warmth (rounded edges, approachable typography).
We like these fonts, colors and style
1. Primary Colors
Teal + Charcoal (Balance + Strength)
Teal (e.g., #2B9EB3 or #3AA9C7)
Charcoal (e.g., #2D2D2D or #363636)
Primary Font (Bold & Modern):
Font Example: Montserrat Bold or Proxima Nova Bold. But If you have a better idea go for it.
also want to use the levels of heart rate monitor colors as part of the logo as well, I'll share what I draw out so you can have a better idea.
Imagine a bold, teal "ZONE5" in Montserrat Bold, with a dynamic orange or teal replacing the "5" to symbolize growth. Below, "FIT STUDIO" in softer gray Lato. The palette (teal, charcoal, orange) ties it all together, while rounded edges and motion lines keep it energetic yet inclusive.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Feb 9, 2025
I'd like to also use this colors as will
1. Primary Colors
Teal + Charcoal (Balance + Strength)
Teal (e.g., #2B9EB3 or #3AA9C7)
Charcoal (e.g., #2D2D2D or #363636)
