Name On Logo: The World Institute for Social Enterprise
Our Slogan
No Slogan
What we do
The World Institute for Social Enterprise (WISE) is a non-profit public benefit corporation that provides self-sustainable business solutions
to the disadvantaged worldwide. The aim of WISE is to serve as a think tank for developing and funding the best social enterprises in different cities around the world. A social enterprise is just as the name explains -- an enterprise, or business, with a social purpose.
It's run exactly the way a business is run, only the profits made are used towards poverty alleviation and related causes.
Some examples of social enterprises include:
A to Z Textile Mills
Grameen Bank
Better World Books
Vision Spring
TOMs Shoes
Ethos Water
and Many More
Industry: Non-Profit
Things to communicate through the design
1. The "WISE" Way to Invest in Philanthropy
2. Positive Social Impact at the Community Level
3. Trusted Organization with Incredible Potential for Long-term Solutions to Poverty Alleviation
The target audience
Corporate sponsors, philanthropists, grant-giving foundations, people interested in volunteering and working on various social venture projects, and everyday individuals...
We like these fonts, colors and style
We'd like something that stands out as different from all other non-profits -- so that it maintains its own identity -- SO much that the details of the design can always be associated with our organization. The best designs will be those with innovative font and design ideas (aka no stock photos), non-cliche looks, and are simple yet intelligent (We absolutely loved how one designer used a salt-shaker dog for the Salty Dog pet food logo!). Acronym and full name to be included in logo in a nice, professional way. Colors should be sleek and classy.
As for images, I will leave it up to you guys...my initial thoughts were to include building tools somehow or building bricks so as to communicate the idea of building a solid foundation..but by all means let your creativity guide you. The winning design will be the one that best delivers the message of our purpose. Thanks and good luck!
Our design will be used on
(Web) (Print Media) (Television)
Additional Info Added Jan 15, 2011
I like the images that are iconic and to the point. I really like the Habitat for Humanity organization's logo. I want something of the same idea, but of course not imitated, and I want the people to be in a global aspect. I would love to see an image that was iconic, professional, and delivered the message of empowering the person in a straightforward, simple way.
