Name On Logo: Bam Soju
Our Slogan
Premium Soju crafted for funky nights
What we do
Bam Soju is a Craft/Premium Soju brand, that stands out from the usual boring green Soju bottles. The bottle will be transparent with a beautiful rice paper label and embossed logo. The positioning is premium but fun. Soju is made for celebration. The logo to be developed should a be a dancing tiger (strictly refer to attached scope)
Industry: Retail
Things to communicate through the design
1. brand name: premium brushed gold and elegant/simple font
2. Logo: An elegant (not cartoon) dancing tiger (strictly profile view Egyptian hieroglyph style), brushed gold for the tiger's outline and stripes) and the tiger's body filled up with colorful korean symbols and words (see picture for reference)
3. The tiger needs to be elegant, drawn like a art piece, and with a cheeky smile and eye to keep it fun.
The target audience
The brand positioning is premium/fun, targeting 18-30 years old non-Korean drinkers (Southeast Asian, Australian European and American)
We like these fonts, colors and style
See picture attached
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
