Name On Logo: TOATS
Our Slogan
Step Through the Portal **no slogan needed, please see notes below**
What we do
TOATS is a futuristic EDM club in downtown Austin, featuring immersive LED walls, a state-of-the-art sound system, and a transformative experience for guests. The club offers a unique, high-energy environment where visitors can lose themselves in the music and visuals, becoming whoever they want to be for the night. TOATS is designed to be the ultimate destination for EDM fans and dance music lovers.
Industry: Entertainment
Things to communicate through the design
1. Futuristic and cutting-edge
2. Versatility and transformation
3. Immersive, high-tech experience
The target audience
Young professionals, music lovers, and EDM fans looking for an unforgettable night out.
We like these fonts, colors and style
For the TOATS logo, we want to keep the same font and feel as The Venue (TheVenueATX.com, one of our other properties which is closing soon), so people familiar with that brand will recognize the connection. However, we are open to different levels of evolution: some designs can change only slightly, while others can push the boundaries further to reflect the futuristic, high-tech EDM vibe of TOATS. The goal is to explore various degrees of change to find the perfect balance between brand continuity and fresh innovation.
Key Elements:
Portal Concept: The idea of stepping through a portal can be reflected in the circle around the martini glass (martini glass can change) above the font or within the "O" of TOATS, representing the transformation theme.
LED/Light Elements (Optional): You may incorporate subtle light effects or elements to reflect the LED walls and cutting-edge technology, but this is optional.
Futuristic Feel: Colors should ideally stay aligned with The Venue's palette but can explore bold and electric tones like neon purples, blues, and greens for a more high-tech, immersive vibe.
Energetic Vibe: The font should remain sleek and minimal like The Venue, but slight futuristic twists are welcome to capture the energy the EDM and the high-energy environment of TOATS.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
