Name On Logo: YiYi Collection
Our Slogan
No Slogan
What we do
YiYi Collection has it's own line of women's pajamas but also imports other ranges of womens clothing including an up-market range of womens shawls. So effectively YiYi Collection is a wholesaler of its own and other brands. The brand is elegant but friendly, geared toward women and in time this brand will take on not only its own line of pajamas but its own range of homewares. Owned by 2 sisters the name is borne from one sister's little girl whose name is Lily, and when first learning to speak would talk to her Mum all the time about YiYi. Her Mum eventually figured out she was referring to herself but simply couldnt say her name "Lily".
Logo needs to work on swing tags, online branding and all other associated collateral.
Industry: Manufacturing & Wholesale
Things to communicate through the design
1. Stylish
2. Affordable
3. comfort, leisure, relaxation, elegance, fun, fashionable
The target audience
target audience right now is women aged 18 - 55 years.
We like these fonts, colors and style
Font needs to be one that can easily be read on swing tags, on banners on the web etc. Logo will be used on With Compliments slips, business cards, online website, online newsletter and online creative. Please also note that YiYi Collection is used within the fabric of our pajama range so again needs to be seen clearly. Tops/shirts are made of organic bamboo cotton with pants made of cotton. Some fabric swatches are enclosed as a FYI and to demonstrate how diverse the pajama range is. We also important upmarket silk and sometimes silk with felt interwoven shawls suitable for the ballet, theatre etc.
Love blues and browns used together, also love navy and white. But open to anything at this stage.
Prize Amount: $300
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
