Name On Logo: trackrecord
Our Slogan
put your shoes on!
What we do
Trackrecord is a community platform for sports enthusiasts, from
professional triathletes to after-work runners. Trackrecord helps
athletes define and accomplish goals by keeping track of exercises and competitions. With trackrecord, athletes can analyze their training data in an easy way, follow their progress over time intervals and, if they like, share their progress with peers in user-defined groups and on popular social networks. All in all, trackrecords aim
is to increase athletes' performance, confidence and drive.
Industry: Sports & Recreation
Things to communicate through the design
1. Its simple
2. Its fun
3. Its beneficial
The target audience
Web-affine triathletes and after-work runners.
We like these fonts, colors and style
Some designs we like: mint.com; icebrrg.com; beanstalkapp.com; hicksdesign.co.uk (their work in general); shopify.com and delibarapp.com. In general, we like simple designs where design follows function; large sans serif fonts; blue, orange and green; circles more than squares; shades; gradients and the style of web 2.0.
We could imagine simplified sneakers dangling from shoestrings, stopwatches, barplots/charts or a running track being incorporated in the logo, perhaps entwined with simple typography (see sites mentioned above). Ideally, the logo would incorporate the word trackrecord (eg. for a web banner), but would also have 'stand alone' qualities (eg. for favicon).
Finally: *None* of the above is a must - we are open to any design that appeals.
Our design will be used on
(Web)
Additional Info Added Dec 21, 2010
Thanks many for your submissions. A couple of thoughts from our side:
The service trackrecord provides is less about measuring (as in
stopwatch) and more about the proper evaluation and digest of
measurements made (think of an athletic CV); we think that a barplot or a graph (perhaps incorporated into the trackrecord font) may convey that message better than a stopwatch. We are less interested in a logo that incorporates all disciplines of triathlon (as thats a bit generic); something slightly more comic-like (as in icebrrg.com) may be interesting as well as something that involves mirrored text or logo, shadows and gradients.
All that said, we are still open for any out-of-the-box idea (that do
not incorporate suggestions made above).
