Name On Logo: Digital Running Club
Our Slogan
No Slogan
What we do
An online running club. The website contains articles, tools and advice for a worldwide community of runners with an emphasis on beginners. The club holds competitive and instructional events around the world, while sponsoring teams in major races, relays and group runs.
Industry: Sports & Recreation
Things to communicate through the design
1. Community - We want people to think of this as their running club
2. Movement - Running is at our core and we want to convey that somehow
3. The Internet - The primary medium through which we connect with our audience
The target audience
Primarily middle class, college educated people of both genders in the age range of 22-60 living primarily in the United States. They are interested in becoming active and staying active primarily for fitness with a small subset interested in competition. They are looking for a community of like minded people.
We like these fonts, colors and style
We like green, black and gold, but are open to other color schemes.
We're fond of the Chicago Fire and New England Revolution logos from the MLS. We also like the Mozilla Firefox logo.
The logo will most prominently be used on a website, but will also be used on shorts, singlets, jackets, hats, and window stickers. More rarely, it will be used on banners, flyers and postcards.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
