Name On Logo: NH-GOP 2.0
Our Slogan
Putting the "PARTY" back in the G.O.P.!
What we do
I am trying to start a movement to re-brand the Republican Party in New Hampshire from a "party" of crusty old curmudgeons to a fun, hip, cool, and ENERGIZING "PARTY!"
Industry: Service Industries
Things to communicate through the design
1. NH G.O.P. 2.0!
2. Putting the "PARTY" back in the G.O.P.!
3. We are FUN, YOUNG, & INDEPENDENT THINKERS - not all "shamed" into having the same opinion.
The target audience
14-35 year olds who are being sensitized to politics. They currently ONLY have influence from a small left fringe - (not JFK Democrats but the fringe ones).
(posting again as I'm not sure where this goes)
The new logo I’m envisioning has a very bold, MODERN, Republican elephant wryly STOMPING on a scale with a jolted, nervous, wimpy, (opposite of “toxic masculinity”) donkey on the other scale. (we are winning, he is losing).
And the effect has ripples across the country.
Either:
A ripple starting in NH and spreading to the rest of the country. Maybe since scales (like the “scales of justice” are shaped like a triangle and NH is kind of shaped like a triangle – the weighing scale “looks like” NH and then the effect the scale type logo is in a faint image of NH and ripples emanate outward. Interestingly NH is the FIRST Presidential Primary in the Nation so we sort of do have this effect.
Or:
And an arrow (thinking like a “Back to the Future” arrow), coming from us, and going to the rest of the country.
BTW – the GOP has a stuffy, crusty, curmudgeon impression and needs to be replaced by a newer - HIP - BAD ASS elephant who is also FUN and ENDEARING. Kind of like the big muscular guy who doesn’t flaunt it or even acknowledge it but is a lovable teddy bear.
(FYI I OWN the STOMPING image but not the "scales" ones)
We like these fonts, colors and style
Red, White, & Blue. Maybe the elephant has a leather jacket on or some cool accessories.
(posting again as I'm not sure where this goes)
The new logo I’m envisioning has a very bold, MODERN, Republican elephant wryly STOMPING on a scale with a jolted, nervous, wimpy, (opposite of “toxic masculinity”) donkey on the other scale. (we are winning, he is losing).
And the effect has ripples across the country.
Either:
A ripple starting in NH and spreading to the rest of the country. Maybe since scales (like the “scales of justice” are shaped like a triangle and NH is kind of shaped like a triangle – the weighing scale “looks like” NH and then the effect the scale type logo is in a faint image of NH and ripples emanate outward. Interestingly NH is the FIRST Presidential Primary in the Nation so we sort of do have this effect.
Or:
And an arrow (thinking like a “Back to the Future” arrow), coming from us, and going to the rest of the country.
BTW – the GOP has a stuffy, crusty, curmudgeon impression and needs to be replaced by a newer - HIP - BAD ASS elephant who is also FUN and ENDEARING. Kind of like the big muscular guy who doesn’t flaunt it or even acknowledge it but is a lovable teddy bear.
(FYI I OWN the STOMPING image but not the "scales" ones)
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
