Name On Logo: Sober Wheel Designated Driver Service
Our Slogan
No Slogan
What we do
Sober Wheel, Victoria's premier designated driver service, is designed to help responsible drivers easily and safely get themselves and their vehicle home when they may be unable to drive after enjoying a social drink or two or undergoing a medical procedure.
Industry: Service Industries
Things to communicate through the design
1. Safety
2. Responsibility
3. Excellent service
The target audience
The primary audience for our logo is any one who has a driver's license and a vehicle and is unable to drive because of impairment.
Our secondary audience, but of no less importance, is our advertisers and sponsors and their audiences. Our sponsors are not limited solely to vendors of alcoholic beverages. Our cross-advertisers range anywhere from yoga studios, janitorial companies and medical offices to spas, retail stores and car dealerships.
This encompasses a large demographic, but is primarily aimed at a national North American audience between the ages of 19 and 65.
Please see our beta website at
[Login to view URL] The website is being completely redesigned to have greater commercial appeal and will incorporate the new logo.
We like these fonts, colors and style
We like our font (Rugged Ride by Cumberland Games) but have been told it is not a good design for commercial signage and our logo, in general, does not work commercially. We have attached the front and back of our current business card to show how the font becomes indistinct when reduced in size.
We would like something simple and easy to read with broad commercial appeal. We need something that can be seen and understood on signage, business cards, posters and our website. It can be any color and any font. We have not yet decided on a color scheme for the new website.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Nov 20, 2010
The new website is up now (November 20, 2010)
